Branding of eCommerce Store to increase business

Branding of eCommerce Store is essential for your eCommerce Website in order to attract the potential customer and converting them into real customer. This is the way to turning ecommerce store into well know brand. eCommerce Branding is a method of using your eCommerce website and business identities in marketing of your eCommerce store in order to making identity of your brand so that people are attracted to your eCommerce store with your brand name.  eCommerce branding is just not a way to create name among people. It is more than creating an identity in market. eCommerce branding helps in building trust among the customers towards your eCommerce website. Such successful eCommerce website branding always create sustainable way to target market with higher success rate.

The most successful eCommerce websites do needful exercises continuously for branding of eCommerce website in new markets. They adopt it as a long term strategy for market acquisitions and growth. eCommerce Website Branding strategy may vary depending upon the organizational budget and growth plans. There are three broad categories by which you can start the eCommerce branding for your eCommerce website.

  1. Traditional Methods: These methods are somehow costly if your reaching to mass audience. Let’s say if you want to target the audience of Tier 3 city in India then it is costly for eCommerce website branding compare to target audience over Social Media Platform. Such traditional methods include Direct Email, Traditional Media, Telemarketing, Events.
  2. Digital Methods: These methods can create good effect in short span of time and cost due to availability of mass audience. With proper strategy of eCommerce Website branding with digital methods can give better results compare to other methods. (a) SEO & SEM: Having eCommerce website is not enough to create business through internet. You need to do more beyond having eCommerce website. With Search Engine Optimization and Search Engine Marketing your brand will be recognized among more people. (b) Social Media Promotion: For now it is almost essential to have the social media account so that you can be connected to masses in short span of time. In a particular right way you can manage your eCommerce branding via social media. You just need to plan according to target audience and building online resources on social media related to your eCommerce Website. (c) Email: Email can be effective tool for eCommerce Website branding to target mass directly to inbox. Just you need to plan the write message and conveying your brand messages in nutshell so that good effect can be created on masses.
  3. Business Management: Sales Management, Business Development and Customer Relation Management are the ways by which you can do branding of your eCommerce Website with current customers and the pipeline customers.

There other ways also available for eCommerce Website Branding. But you just need to plan according to your business plan, target audience and cost factor. So that you reach to more number of people in lower cost and can aware about your eCommerce Store.

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admin March 6, 2021 0 Comments

General terminology of eCommerce – eCommerce cheat-sheet

Abandonment Rate:

Shopping cart abandonment is a frequently used term in the eCommerce segment.  Shopping cart abandonment i.e. cart abandonment refers to the behavior of potential customers when the customer adds the product to a virtual cart and leaves the shopping cart without making the final purchase of goods or services. Particularly it is the ratio of the number of abandoned carts to the total number of carts initiated transactions. Generally, the abandonment rate varies within the range of 60-80%.

Abandonment Rate = Total number of abandoned virtual shopping carts / Total number of shopping cart transactions held at eCommerce Platform

 

Acquisition:

The acquisition is an eCommerce term used in the eCommerce industry for the process of acquisition or gaining new customers on eCommerce stores. A better acquisition strategy leads to a larger customer base and hence business growth concerning the eCommerce segment.

 

Application Programming Interface (API):

An API is a digital communication protocol created to act as an intermediary between two software tools to allow two applications to talk to each other. API is the most commonly used term in website and software development and is used to integrate one to another.

 

Attrition

Customer attrition is the term used in the Consumer industry to define the loss of customers by a business due to a variety of reasons including customer experience, relationship management, quality of goods and services. Therefore Attrition analysis prevents a business from losing its customers by analyzing the cause of attrition.

 

Blog:

A blog is a type of digital content for the purpose of awareness of customers, explaining products and services of the business, making announcements of products and services, news and events. Customers get proper and authenticated information from the blog of the owning businesses. Therefore blogs play an important role in customer engagement and increasing traffic on eCommerce websites.

 

Bounce Rate:

Bounce rate is somehow similar to the abandoned rate in user behavior but it is more rigid because of the user’s less interaction on the website. Sometimes users visit a single page of the website and leave without exploring the whole website. Bounce rate is the ratio of single page sessions to the total number of sessions. There are several reasons for high bounce rate for an eCommerce website depending upon the industry segments to user interface of eCommerce website.

Bounce Rate = Single page session / Total number of sessions

Brick and Mortar Store:

A retail store that has at least one physical store is called a brick-and-mortar store.

Call-To-Action (CTA):

This digital creation of WebPages allows customers to take some actions depending upon the nature of Call-To-Action ( button, text link, and icon) and use to make orders on eCommerce website/website, order to the customer car, link to other pages of eCommerce website.

Click-Thru Rate (CTR):

Click-Thru rate is the ratio of a total number of clicks on the link to the total number of impressions. Click thru rate determines how many customers are navigating to the link after countering to the link of the website.

Click-Thru Rate = Total number of link/ad clicks / Total impressions

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admin February 23, 2021 0 Comments

eCommerce Getting Started Checkilst

Planning to start an eCommerce Business? Starting an eCommerce Store is easy. You can simply sign up on storecook and start selling online in no time. But creating an online store is not enough. You have to Build your business plan / Marketing Plan, You have to define UI elements of your store. For helping you in this journey we have prepared a simple checklist that will help you to quickly get started in your eCommerce business Journey. You can follow these steps to quickly get started in the eCommerce business.

  • Most visitors come from Mobile Browser. Make sure the website is responsive.
  • The Cart Icon Must Be Available On All Pages.
  • Have A Search Bar or Search Button On Every Page.
  • Clear and Simple Navigation Menus.
  • Simple, Clear Logo on Header/Footer.
  • Include Top Selling, Latest Product and Featured product section.
  • Include Customer Reviews and Review Score.
  • Make the Add to cart button prominent.
  • Product Description and Photographs.
  • Show Multiple Payment Gateways.
  • Find a Shipping Partner.
  • Provide SSL Security.
  • Build Promotion Plan.
  • Prepare Coupon Codes & Share Them.
  • Build Mile Stones & BPlan.
  • Most visitors come from Mobile Browser. Make sure the website is responsive.
  • The Cart Icon Must Be Available On All Pages.
  • Have A Search Bar or Search Button On Every Page.
  • Clear and Simple Navigation Menus.
  • Simple, Clear Logo on Header/Footer.
  • Include Top Selling, Latest Product and Featured product section.
  • Include Customer Reviews and Review Score.
  • Make the Add to cart button prominent.
  • Product Description and Photographs.
  • Show Multiple Payment Gateways.
  • Find a Shipping Partner.
  • Provide SSL Security.
  • Build Promotion Plan.
  • Prepare Coupon Codes & Share Them.
  • Build Mile Stones & BPlan.

 

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admin February 20, 2021 0 Comments

Three Waistra Ecosystem Services you Should Be Using for Ecommerce

Ecommerce platforms are easiest way to attract potential customer to you products with low investment compare to offline strategy. This article describe the three important Waistra Ecosystem services you must use for your ecommerce store or if you are looking for ecommerce website development service to start selling online. It would be a great option if you access these three Waistra ecosystem services to start business online or building ecommerce website.

  1. Storecook Ecommerce Platform: Storecook Ecommerce Platform provides reduced cost ecommerce solutions for small businesses under the Waistra Ecosystem initiatives. At storecook you can run your ecommerce store by creating online store with your brand identity and can sell online globally. You get the freedom to choose the ecommerce package depending upon your requirement of ecommerce store expansion even based on geo location also. If you are just beginner in the ecommerce market then starting with Storecook Basic would be a great option to start business online. After increasing the visitors or expansion of ecommerce plans you can switch among ecommerce package.
  2. Waistra Analytics: Waistra Analytics is data analytics platform provided by Waistra. It is nonprofit non commercial data analytic project sponsored by Waistra to provide an easy, effective and privacy protected web analytics tool for the better analysis of website data. With integrating Waistra Analytics to your ecommerce store you will get the full overview about how your visitors are responding to your products after coming on your ecommerce store. Waistra gives free access of this Waistra Analytics tool in order to create open and privacy protected environment for internet accessibility. After integrating Waistra analytics account with ecommerce platform you will be able monitor and analyze the processes data of ecommerce platform.
  3. SEO Wider: The SEO wider tool of Waistra Ecosystem analyzes your ecommerce platform with search engine point of view. It checks your engagement of your ecommerce store with search engines how it is interacting with search engine and what is your position on search engine. You can make strategy to improve your ranking on search engine by implementing analyzed factors associate with search engine ranking. You can subscribe to SEO wider free and can start analyzing your ecommerce website.

So if you have plans with Ecommerce store then you must try Storecook Ecommerce Platform, Waistra Analytics and SEO wider for your ecommerce store. Making plans with analysis of data will make your ecommerce store more reachable to people.

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admin January 12, 2021 0 Comments

The Seven Rules of Successful Ecommerce Store

What are the key points of successful ecommerce store? Most ecommerce sites that struggle to convert visitors into customers because of several issues in ecommerce website. If the site is selling something that people need, at a price they’re willing to pay, then the factors associates with the fact that how you are selling online using your Ecommerce Store. Have you implemented ecommerce thumb rules in your ecommerce store? Here Storecook, An ecommerce Platform gives brief about seven thumb rules of successful ecommerce store.

For running a successful ecommerce store it is not necessary that you have invested huge money in ecommerce store. The whole thing depends on how you invested in your ecommerce store.

1. Better resources planning: Before starting an ecommerce platform it is necessary to consider that what you have and what you want with ecommerce businesses. This will keep you on track to monitor your resources utilization in the case of ecommerce businesses and you will always find the right path using ecommerce analysis.

2. Choose right platform or service provider: With large market size there are different players in market but the thing is which you need and which choose for your ecommerce store. For good results you can make large investment but you need to choose the right platform for ecommerce store. Because you right decision of choosing platform will be deciding factor for attracting users on ecommerce store. For example less investment in Storecook has large effect than the huge investment in other platform.

3. Choose right products for sell: Your ecommerce planning must be followed by proper research in ecommerce market. Launching your product on ecommerce platform is easy but attracting customers for that product is a quiet different task.  You may consult with storecook expert while facing any difficulty with product launching using storecook ecommerce platform. Our storecook expert always helps with selling online

4. Audience. You can decide this. This shows your marketing strategy how you want to choose the right person to sell right products or how you target customer. For example, if you are selling cosmetic products and you are targeting the age group of 45-60 than it will not be right decision respect to choosing the age group of 20-35 for better results. Storecook makes such analysis to find the better audience on request if you are facing such difficulty in choosing right audience. You can also track your audience engagement using Waistra Analytics. It gives perfect pictures how your users are navigating to your ecommerce store.

5. Customer care. You can decide it. It creates chance of reorder on ecommerce platform if treat your customers in right way and serve better virtually on ecommerce platform. You can use some additional tools to engage with customer but you need to take care for them. In ecommerce business a happy customer gives more customers through user feedback as online feedback has high reach compare to other feedback methods. So serve wisely.

6. How search engine taking it seriously? Yeah this is well known fact that how search engine takes your website seriously will reflect in terms of increasing visitors. Good ecommerce platform like Storecook consider this fact as priority as this will increase user engagement on your ecommerce store and you will be able to sell more people online using ecommerce platform.

7. Focus on user experience. All main important sections of ecommerce store are clearly visible on the main page and all the pages are interlinked. The ecommerce store should have proper sitemap. Storecook ecommerce platform consider these facts on the entire ecommerce store for better user experience. At ecommerce store user experience pushes to visitors to order. Therefore Storecook gives attention to user experience.

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admin January 10, 2021 0 Comments

Brief Storecook Extended Package

The number of packages of Storecook Ecommerce Platform depends upon the suitability of the Ecommerce Plan of the Businesses. The authorized Storecook expert always address your concerns  to find the right and suitable storecook package so that your ecommerce requirement can be addressed in right way.

Storecook Extended Package is suitable for those who have their milestone plan of transition to mass engagement along with extensive sales. It is extension of Storecook Advance Package in which you get more additional services.  Storecook always provides all related resources of training and Ecommerce development in due course of Ecommerce website development.

  • All Advance Package
  • 8 Business Emails
  • Multivendor compatibility
  • Google analytics integration
  • ShipRocket Integration
  • Email/Ticket(Tech) / Phone Support (General)
  • Free Beekavach Membership

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admin January 8, 2021 0 Comments

Overview Storecook Advance Package

Storecook Advance Ecommerce Package is suitable for those who want to sell online along with the some extensive sales plans and marketing strategy. It is extension of Storecook Basic Package in which you get additional services and resources along with Storecook Basic PackageStorecook provides all related resources of training and Ecommerce development in due course of Ecommerce website development so that you can learn and understand your own Ecommerce store management techniques along with resource of Storecook.
All features of Storecook Basic Package
Caged Setup
5 Business Emails
Multi Language
Basic SEO*
Powerful Caching
Advance Analytics
Email/Ticket(Tech) / Phone Support (General)

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admin January 8, 2021 0 Comments

Know Storecook Basic Package

Storecook basic is starter package of Storecook Ecommerce series. It gives all essential features and services of ecommerce store so that you can start selling online with your own store. It gives you flexibility to ramp up your ecommerce sell further around all packages of storecook. Take a look into brief services or features of storecook ecommerce platform here.

  • Unlimited Orders
  • Free Domain
  • 2 Registered Email
  • Free SSL/CDN
  • Store Setup Assistance
  • Email/Ticket Support and others

This Storecook ecommerce Package is largely suitable for small businesses or vendor who wish to sell their products online in confined area or with limited products. It provide an opportunity to begin with ecommerce store with low investment in Ecommerce Store to sell online. Therefor it is good to start business online with storecook basic package if you are available to short number of delivery areas. Here you will get your own ecommerce store and will be able to manage all operations of ecommerce store at your own end.

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admin January 6, 2021 0 Comments

Start Business Online with Storecook

According to UNCTAD estimates Global e-Commerce reaches $25.6 trillion in the month of April of this year. We understand and consider the potential of Ecommerce market in this 21st century. This potentials makes add-on in the COVID pandemic situation. Storecook Website Builder helps enterprises to create Online store and enable them to start business online easily. The flexibility of Ecommerce development helps you to build ecommerce website in just few minutes and you will be ready to sell online using your own Ecommerce store.

Your Ecommerce store setup will be assisted by the Storecook expert throughout the process to build Ecommerce website. Here, at Storecook you get the opportunity to create Ecommerce website with your brand name in cost effective and optimized solution of Ecommerce platform. Along with the Ecommerce Website Development our storecook expert always help to assist to provide solution of customer engagement on your Ecommerce store so that the real purpose of the Ecommerce Website Development can be achieved.

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admin December 23, 2020 0 Comments

Storecook for Small Business

In this pandemic situation consumer behavior has changed and the potential customers over internet has increased widely. Therefor it is a big challenge for the small enterprises or businesses to run in this pandemic situation. To help the small business in order to provide cost effective Ecommerce Platform we initiated Storecook Project in the beginning of this pandemic situation. Here we help the small businesses to provide cost effective Ecommerce solutions where they can sell online by creating online store. In this way they get an opportunity to start business online and can make better opportunities for their business.

We provide some additional perks or offers to the small business subject to verification of their business scale. you can opt any storecook package based on your business need and future plans of Ecommerce expansion. Our primary role will be to assist your from beginning of store setup to help you in customer engagement. We always try to empower small business with Ecommerce platform and related IT trainings so that the cost of IT related services can be reduce further.

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admin December 23, 2020 0 Comments
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